With the aime of developing business channels between professionals in the sector, Malaysia International Electrical Appliances Expo is the unmissable event to promote your solutions, brands, new products and services in the region.

It is a dedicated platform for manufacturers, suppliers, distributors, home appliance users and solutions providers. Participants are invited to discuss applications, opportunities and challenges for electrical appliances sector.

200+

Exhibitors

20000+

home appliances exhibited

1

opportunity

Malaysia is now the third largest in Southeast Asia. Its GDP grew 4.74 percent in 2018 and was forecast to remain slightly below 5 percent for the medium term. This means that the Malaysian economy will double in size in approximately 15 years, according to the trend.

Malaysia is also the third wealthiest nation in Southeast Asia and has a newly industrialised market economy, which is relatively open and state-oriented. The Malaysian economy is highly robust and diversified with the export value of high-tech products in 2015 standing at US$57.258 billion.

Along with ongoing urbanization, the rising number of residential developments in Malaysia has boosted the demand for houseware and small home appliances in the major cities. With growing economic affluence translating into rising purchasing power, more mid-to-high income consumers are looking for modern, high-quality, durable homeware products. It is forecasted that the retail sales volume of household appliances in Malaysia growing to 16.4 million units by 2022.

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